1. To provide the best foundational health enhancing products we can obtain, produce, and/or develop for humans, companion animals and equines to enhance their quality as well as quantity of life.

2. To be a source as well as a resource for educational materials on health and nutrition which will assist people in making conscious and well informed choices on how they can provide what their own, individual body needs to heal as well as to maintain health so that they may lead a more healthful, productive life.

3. To interest people in the care and healthy feeding of their own bodies.

4. To encourage people in taking responsibility for their own health, well being, and nutritional support.